Who does not stand on one side or the other of the fence, is the fence himself
(Vladimir Il'ič Ul'janov)
Winemakers Cappellano have often been associated with the concept of “revolution” ‒ quite an oxymoron if one thinks of the established renown as “traditionalists”. And yet, tradition and revolution are two sides of the same coin ‒ a revolutionary or nonconformist attitude seems to be inscribed in the genes of the Cappellano patriarchs.
A grandfather, Francesco, so stubborn as to leave the Langhe to set up a wine business in Africa (specifically in the former Italian colony of Eritrea).
A father, Baldo, who returned to Italy with his family and with the dream to restore the family vineyard from scratch. He purchased back a plot of land in one of the most prestigious crus in the Langhe ‒ Gabutti. He re-established the production of Barolo Chinato with the old recipe, and realised his father’s old dream of an ungrafted vineyard.
A bit crazy, dreamers, reckless. Visionary, brave, precursors. These words and many more were used about them, this ‒ and much more ‒ can be inferred from their family history, only briefly sketched here. These traits best characterise those personalities which bring about change and revolution. We like to believe that this tiny seed of folly, suggestive of a brighter future and of a dream worth fighting for, is now endemic and permeates me as well as all the wonderful people who have made the vineyard reach this day. We strongly believe that the right motivation, fuelled by a fire, is necessary to make life worth living. Call it a cause, call it utopia. This pursuit makes us happy and, hopefully, also active and productive parts of this world-system.